"BRADLEY TIME" PROTOTYPE PROMOTIONAL WATCH/CLOCK FOLDER.
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Winning Bid:
$282.96
(Includes 18% Buyer's Premium)
Bidding Ended:
Thursday, July 12, 2018 9:00:00 AM (20 Minute Clock Begins At Thursday, July 12, 2018 9:00:00 AM)
Item Description
8.5x11" prototype tri-fold folder featuring mixed media original art opens to 22x25-3/8". Prototype retailer's promotional folder for Bradley Time Division - Elgin National Industries, Inc. 1983. Cover has hand-lettered "Put Some Character Into Your Watch Sales With Bradley Time" text. .25" surface paper lift at top left. First main folder page feature prototype art for characters used by Bradley, each character having been cut out and applied to airbrushed surface. These illustrations include - R2-D2 from Star Wars, Mr. T, Smurfs, Carebears, Mickey Mouse, Donald Duck and Pluto, Barbie, He-Man and Strawberry Shortcake. Other folder pages features rough illustrations of various Bradley timepieces, including Mickey watch and alarm clock, Donald clock, Star Wars clock (w/R2-D2 and C-3PO), Cinderella clock and "Marvin" clock. Additional two-page spread features Bradley timepiece packaging, including "Star Wars" watch box. Folder opens to full size and features hand-lettered "Sophisticated Strategies Characterize Our Marketing Approach" header w/rough pencil sketches of Bradley advertisements. Bradley Time stamp at lower left corner. Prototype shows some wear along fold lines and along margins where assembled, but is o/w VF. An impressive, one-of-a-kind piece, which clearly shows a good bit of time and effort went into producing it.
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