"KELLOGG'S MOTHER GOOSE DOLL HOUSE" PREMIUM PROTOTYPE ORIGINAL ART LOT.
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Starting Bid:
$177.00
(Includes 18% Buyer's Premium)
Bidding Ended:
Thursday, July 12, 2018 9:00:00 AM (20 Minute Clock Begins At Thursday, July 12, 2018 9:00:00 AM)
Item Description
Impressive lot of presentation book and original art for this 1930s Kellogg's cereals punch-out premium. 8x11.75" leatherette-bound presentation booklet features label on front w/hand-lettered text reading "'The Mother Goose House' Merchandising Plan For Kellogg's - Created By American Advertising & Research Corp." Booklet has high quality studio photos of the various prototype premiums set up, including one piece in this lot. Last two photos are of original art for magazine ad and sign that detail the premium concept; noting "Mother Goose Doll House Furniture" for 11 rooms "From The Great Hall Of King Arthur Ad His Knights Of The Round Table." Text also noted "One Folder Of Mother Goose Doll House Furniture Free With Each Purchase Of Two Packages At Your Grocer's." Slight aging but all is clean and Exc. 14.5x20.5" folder features hand-lettered cover w/"Kellogg's Mother Goose Doll House Play Castle" and shows full color image of castle set up along w/Mother Goose portrait. Rest of artboard features outline for punch-out parts.1.5" split at top and 4" split at bottom, both along center fold. Second artboard features hand-lettered text for "Kellogg's Mother Goose Doll House Furniture" and features wonderful full color image of castle and Mother Goose portrait. "Folder No. 1" includes original art for "Furniture From The Great Dining-Hall Of King Arthur And His Knights Of The Round Table." Artboard has two vertical folds, creating trifold. Center panel features mixed media original art while left/right panels feature pencil outlines for furniture parts. 7.75" split along one fold. Artboard have some aging/dust soiling and corner tip wear. Fine/VF overall. Unique lot. From the archives of premium creators Sam & Gordon Gold and comes with LOA.
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