5x7.25x1-3/8" deep 11 oz. size box w/great Peter Max graphics on all sides. Top of front includes text "New Delicious, Nutritious Cereal Developed By Peter Max And Imported From Switzerland." ©1970 made in Switzerland by Somalon AG for American market. Lid top had center perforated strip which has has a few loose perforations but is o/w intact. Box has been opened but original cereal packet remains unopened within and is rarely found as such. All else remains intact including bottom half of lid w/"Love" logo. Bottom flaps remain sealed. Scattered wear w/creases to side panel and some color rubs along edges. Fine overall. Rare. Choice graphics and bright color.