Offered by Cream of Wheat in 1936 w/less than 10 examples known today. The embroidered felt patch has large image of Buck Rogers superimposed over his rocket ship and surrounded by a red burst. Originally 3.5", this example is neatly trimmed to 3" dia., likely due to a frayed outer edge from being sewn to a sweater. The piece still displays beautifully w/only a tiny 1/8" fragment of yellow felt off from above the letter "B." The Hake Pop Culture Memorabilia Guide values for this rare premium are - Good $1,750; Fine $5,750; NM $8,500. We feel the consignor has set a quite conservative opening bid.