3.25x4.5" black viny wallet with fold-out picture/card holder attachment on interior complete with set of 7 business-size cards promoting Trix. An early Trix item, this is from 1958. The cereal was introduced in 1954. This was before the introduction of what would become their trademark rabbit character who first appeared on cereal boxes in 1960. Cards feature text promoting the profitability and popularity of Trix cereal noting potential profits as well as extensive advertising campaign. Cards feature images of young boy, several of him as strong man in loin cloth. All N. Mint/Mint. Scarce.