LED ZEPPELIN "THE ONLY WAY TO FLY HIGHER" AUG. 18, 1969 TORONTO, ONTARIO CONCERT POSTER.
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Thursday, February 25, 2021 9:00:00 PM (20 Minute Clock Begins At Thursday, February 25, 2021 9:00:00 PM)
18x25" on uncoated card stock. Promoting early & late shows at the Rock Pile featuring "Edward Bear" as the opening act. Image of band members Jimmy Page, John Paul Jones, John Bonham and Robert Plant w/text "At The Rock Pile August 18 'Mighty Monday'" featured at center. Slogan above headline graphic "The Zeppelin Is The Only Way To Fly Higher." Two pin holes at bottom right in black ink field, one in the "o" of "A & A Records" at bottom left, one each top r/l cream field. Reverse has adhesive from being previously dry mounted to board w/a few remnants of paper remaining. Corners have one each staple and pin hole at top right, two pin holes and a tack hole at top left; one each tack, staple and pin hole bottom left and one staple & three pin holes at bottom right. Corner rounding and edge wear. Under close inspection there is light vertical wrinkling throughout. VG. Outside of the two tack holes at top of cream field these defects will largely frame out and even its current state it displays strikingly. Only the third we've seen in commerce.
Urban legend around this show is not lacking- astute observers surely recognize the Aug. 18, 1969 date as the last day of Woodstock. Zeppelin had been asked to perform at the festival but manager Peter Grant shut down the idea stating "At Woodstock We'd Have Just Been Another Band." More than a few Toronto natives were surely among the remaining crowd of 200,000 still gathered at Max Yasgur's farm when Jimi Hendrix took the stage at 9AM and local Toronto legend has it that some of them took off after his performance plowing through the seven hour drive back home in time to make the late Zepp show.
The Aug. show was Zeppelin's second at the Rockpile that year, having played there in Feb as part of their earliest North American tour. At the time promoters were so impressed they booked the band for the Aug. gig paying Grant upfront to seal the deal. The ensuing six months saw Zeppelin leap from being another English rock act to one of the most in demand bands on the international scene. Between the early & late show Grant demanded a second fee from Rockpile promoters who quickly balked producing the signed contract from Feb. which Grant reputedly ripped to shreds. During the ensuing melee, as Zeppelin roadies attempted to start gathering the bands equipment, a Rockpile stagehand emerged from the back door holding the distributor cap to Zeppelin's equipment truck announcing, "These Guys Aren't Going Anywhere!" The band ultimately got a bump in pay and 2,000 Toronto rockers got a second dose of Zepp.
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