RARE "MICKEY MOUSE MERCHANDISE" 1935 RETAILER'S CATALOG.
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Winning Bid:
$1,661.44
(Includes 18% Buyer's Premium)
Bidding Ended:
Friday, March 17, 2017 9:00:00 AM (20 Minute Clock Begins At Friday, March 17, 2017 9:00:00 AM)
Item Description
The very first Disney merchandise catalog was issued in 1934. This is the second catalog issued, and next to the first, this is the rarest and most desirable Disney merchandise catalog. 9x12" w/76 pages. Published by Kay Kamen. Cover art repeated front/back. Contents are in bw/red (beware of reprints done in just bw). This original copy has glossy textured paper cover. Contents differ totally from the first catalog even though many of the same companies are represented. Different merchandise is shown. This includes Aluminum Specialty Co. cooking sets, Dayton Toy and Specialty Co. wheel toys, Fisher-Price, jam jar bank, handkerchief sets, Ingersoll time pieces, pens, Wm. Rogers & Sons silverware sets, two-page spread devoted to Lionel circus train, two additional Lionel pages for Mickey Mouse and Santa Claus handcars and other Mickey train sets, Knickerbocker dolls, superb two-page spread for Old King Cole store displays, Ohio Art, Seiberling, lamps, Whitman books and much more. Order cards for indicating interest in specific product lines missing from inside front/back covers, but comes w/loose example, featuring Mickey image. Evenly aged and Fine/VF overall. Scattered cover wear w/moderate wear at bottom left corner. Front cover has inkstamp date and cover is loose from bottom staple. VG/Fine. Two center spreads are loose but o/w contents remain bright and clean. VF to Exc. An invaluable reference.
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