Retailer's promotional pair for two different classic 1950s premiums. 5.75x10" glossy stiff paper shelf talker/sign promotes "Jet Fighter Planes" punch-out models that were available inside boxes of Kellogg's Raisin Bran and Shredded Wheat. Staple holes at top and at margins. Corner tip wear. Fine/VF overall. Scarce. 7-3/8x10" four-page promotional folder for Cheerios and Corn Kix "Plastic Model Of U.S. Army Guided Missile And Launcher" premium that was offered in boxes. Folder has promotional text that includes "Missiles Make History And Cheerios And Kix Make Missiles" w/interior showing front/backs of boxes w/premium offer. Back shows larger image of premium. .5" tear at top center of back w/1" crease. Fine. Rare. From the archives of premium creators Sam & Gordon Gold and comes with LOA.