c. 1960s. Includes 12” tall lighted sign by American Sign Co. w/convex plastic front which has text “A Happy Step In Growing Up” next to Mother Goose logo. Upper left has a few lt. scratches, otherwise working and near Exc. Next are 10” wide thin plastic and 17” wide cardboard counter signs. Remaining items are paper including “Authorized Dealer” decal pair, four peel off sticker sheets offering “Style $6.99”, pad of small “Style $7.99” shoe insert tabs, seven different 17” wide illustrated signs, six 8.5x11” “Spring/Summer” signs, and 8.5x11” “1967 Fall-Winter” 24 page soft cover dealers catalog. A few peel off stickers are loose on sheets, otherwise all items are Exc./NM. Most have Mother Goose full figure profile image. Nicely designed comprehensive instant collection of in-store items.