68" tall cardboard standee for store display shows the shiny golden Protocol Droid from the Star Wars films. Used to promote 1984 Kellogg's cereal. C-3PO holds an image of a box of cereal that has his portrait on the box. ©1984 Lucasfilm Ltd./Kellogg Co. Advertising text promotes cereal "New! Kellogg's C-3PO's - A New Force At Breakfast." Moderate color rubs to cereal box image and C-3PO's shoulder area. Exposed die-cut gears at C-3PO's elbows show wear. Complete w/easel-like back but missing cardboard support tube which could be easily replaced. Fine overall. Comes w/three 15x20.5" C-3PO's cereal box flats. There were six different cut-out Star Wars masks offered on box backs and these flats feature C-3PO and Stormtrooper masks as well as flat advertising "Star Wars Sticker/Trading Cards." Flats are folded along scored center folds and have some scattered wear to flaps from flattening. Fine-VF.