POST "3D PICTURES" PREMIUM SIGN PROTOTYPES ORIGINAL ART & UNCUT PREMIUM SHEETS.
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Winning Bid:
$177.00
(Includes 18% Buyer's Premium)
Bidding Ended:
Thursday, March 15, 2018 9:00:00 AM (20 Minute Clock Begins At Thursday, March 15, 2018 9:00:00 AM)
Item Description
14.5x24-1/8" uncut sheet of "Post-O-Scope" 3D cards that were issued as premiums through Post's Toasties Corn Flakes, 1950s. Sheet notes "This Is One Of A Series Of 24 Sets" and each image has small image of cereal box beside it. Images include livestock (including steer seen on sign prototype in this lot), wildlife and lake landscape. Sheet has series of hole punches to margins at printer's marks and scattered handling wear. Sheet is evenly aged and VF overall. Comes w/11.25x14-1/8" red only uncut sheet featuring same images. Exc. Both sheet have blank backs. Next is 14.5x20" artboard w/applied sheet of vellum having all original art and hand-lettered text. Art includes boy using viewer to look at card which clearly depicts same steer that appear on finished cards, while girl holds viewer and points to box which has "Get Yours today - Viewer And Set Of 3 Pictures Packaged In Every Package Of" w/arrow pointing to box of Post's Sugar Crisp cereal. Cereal box has some glue staining as it likely featured other cereal names as paste-over. Large yellow area at top w/large "Special" text has area for attaching two separate pieces w/original art, one noting "Special Viewer" while other notes Roy Rogers cards, which is how these cards were finally produced. Yellow area has 1.25x2.25" triangular piece all but completely torn out. Margins and corner tips show moderate wear. VG overall. Lot also includes 12.25x17-1/8" artboard w/cut out partial strip of Sunday comics page mounted to artboard over 6-7/8x14-1/8" area of all original art for ad that would appear in Sunday comics section. Hand-lettered text notes "Boys! Girls! Now You Can See Pictures In 3rd Dimension!" w/art showing boy and girl using special viewer to look at cards. Additional hand-lettered text notes "A Set Of Three 3rd Dimension Pictures And Junior Viewer Packed In Every Package" w/arrow pointing at original art image of Post's Sugar Crisp cereal. "Sugar Crisp" name is on pasted panel used to change name of cereal. Artboard has scattered aging and handling wear w/some scattered lt. wear to art, but majority remains clean and Exc. A unique lot for the Non-Sport card collector. From the archives of premium creators Sam & Gordon Gold and comes with LOA.
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