9.75x12.25" spiral bound book w/slightly textured stiff paper cover w/printing in metallic silver. This is the forth of four such Christmas promotional books issued yearly by Kay Kamen from 1933 to 1936. This was in addition to the standard merchandise catalog that Kamen also introduced in 1934. The format of this book is bw paper sheets applied to stiff black paper sheets. The first 12 sheets are text only heavily detailing all aspects of promotion using Mickey Mouse. Titles include "Mickey Mouse Parade, Mickey Mouse Band, Shopping Guide, Give-Aways, Autograph Book, Personal Appearance (noting special Mickey and Minnie costumes that were available), Coloring Contest, Take Your Picture W/Mickey Mouse, Merchandise Booths, Catch Lines From Mickey," etc. One page describes the "Give-Away" items available while another page pictures these which are: Mickey and Practical Pig masks, buttons for Mickey, Donald Duck and Big Bad Wolf, Mickey "Magic Carpet" book, magic slate and balloons. Final set of five paper sheets, which are stapled at top as issued, feature a total of 9 different ad mats w/Mickey and Santa or Christmas themes. All sheets were originally lightly glued to the stiff paper pages but have come loose over the years. This has not caused any damage and all remains clean. These could be easily remounted if desired. Lt. cover wear along edges but bright and clean. VF w/Exc. contents. Extremely rare and historically significant. The first copy for this year we have offered in our 46 years.