1.25" with backpaper by W&H and larger text reading "Philadelphia Office/608 Betz Bldg." Both versions of this button read "It Pays To Go To Atlantic City/The Ideal Convention Resort." On one version Neptune rides a shell boat being pulled by seahorses. On this version he holds his trident and the lower portion of his body has octopus-like legs as he rises from the ocean. Extreme lower edge has three barely visible tiny gray marks of no consequence. Plate example from Collectible Pin-Back Buttons section Amusement Parks #10. NM displaying Mint. Comes with Hake's COA. Rare.