In 1966 Burry Biscuit of Chicago, IL. (a division of Quaker Oats Co.) launched a campaign offering the Aurora Batmobile model via their cookie products. This was then brought back in 1969 and that is when this box dates from. ©1969 National Periodical Publication, Inc. Box consists of a plain cardboard interior "Dummy" box w/outer slip cover that has 4 illustrated panels. Model included within sealed box. Front panel of cover has great image of Batman & Robin w/the Batmobile. Text includes "Wow! Burry's Presents The Official Batman Batmobile - Here's The Cookie Sales Vehicle That Passes 'Em All In Popularity - Exciting Premium Offer." Additional text notes the model was available free w/six box tops from Burry's cookie products, or for three tops and 50¢. Back panel features the "9 Foot 3-Dimensional Display (Including Pole Topper)" and a shelf talker sign. Text notes the display could be awarded as a prize after the promotion ended "Be A Hero To The Kids!" One side panel reads "Holy Profits" and lists cookie products. Other side panel includes Batmobile image w/Aurora text and text on the return of this campaign "Burry Rides Again With The Batmobile - Most Successful Premium In Burry's History! And Now It's Back - For Even Bigger Sales Results!" This box was used by salesmen to encourage store owners to increase their orders and reap the rewards of this campaign. Slip cover has lt. wear/aging w/some color rubs but remains totally bright w/vibrant color. Fine. Box containing model sealed and Mint as issued. The only other example we have ever offered was in lesser condition and model was not included and it sold for $2,371. This is a far superior example.