8.5x11" spiral bound with cardboard covers and 48 glossy paper pages. From 1950, the year Cinderella was released and merchandise for this film is prominently featured throughout. Title page also mentions the upcoming "Alice In Wonderland" film. All of the major manufacturers are represented including Wm. Collins Sons, Dean & Son, Leonardi, Wales Limited, etc. Items include Mazda Christmas tree light set, puzzles, games, clothing, candy, Valentines, dolls, figurines, paint boxes. Some Cinderella items of note are rare sweeper sets, rail car, waltzing wind-up and china set. Also worth mentioning is full page of Leonardi figurines and wind-up toys of Mickey and Donald by Projects (Coventry Limited). A truly outstanding visual reference of merchandise from this time period, much of which we have never seen or offered over our 40 years. Scattered cover wear along edges with some tiny surface paper rubs/flakes. Cover Fine. Contents clean and VF/Exc. Also comes with a 4-page insert folder promoting Pinocchio merchandise. All original Disney merchandise manuals are rare, this is the first we've offered of this particular manual. These manuals had limited distribution to toy buyers/department stores.